Foodie Fanatic

A social app that empowers foodies with the resources and community needed to elevate their passion.

 

Project Context

10 Weeks
5 Person team

Role

UX Designer
Content Strategist

Tools

Figma
Adobe Photoshop
Lucid Chart
Optimal Sort

 

Design Challenge

Food enthusiasts lack a consolidated resource that provides the tools, ingredients, and community required to pursue their passion. This disjointed experience leaves foodies spending more time behind the screen, instead of the cutting board.

Design Opportunity

Design an application that affords food enthusiasts access to the proper resources to pursue and elevate their passion.

Our Solution

A social marketplace application that would serve as a community for users to share and discuss recipes while providing the tools and ingredients to see them realized.

 

Identifying Users (Personas + User Stories)

Before starting our designs, we needed to understand our users; what were their needs or goals, and how did that define them as food enthusiasts?

We achieved this understanding by conducting competitive analyis and engaging with users in related forums and communities.

From this process we developed personas that allowed the team to focus on the breadth of our users and their motivations, serving as a guide for our user journeys.

 

Information Architecture

We brainstormed on how to structure the content that Foodie Fanataic users would need to discover and fulfill their goals.


Card sorting, user journeys, and taxonomy provided insight on how that content should be organized, how users would move through the elements, and highlight points of pain or confusion.

 

User Journey

Card Sorting

Taxonomy

Wireframes + User Flows

Wireframing allowed us to visualize our element and their heirarchy so we could develop patterns and consistency across our screens.

Using those elements and patterns we developed user flows from our user journeys, visualizing the end-to-end process of goal fulfillment.

 
 

 Mockups

 
 
 
 
 

Voice Interaction

Recognizing that many of our users would have their hands full with ingredients and sharp knives, we chose to explore voice interaction and how it could be implemented in Foodie Fanatic

To provide our users with successful voice interaction outcomes we had to understand some key elements: user objective/intent, phrasing, and variables.

 
 
VOICE MOCK (2).jpg
 

Takeaways

While designing Foodie Fanatic and going through the design process I learned that understanding the user's needs must be prioritized before we begin ideation. I also learned that the first ideas are only the beginning of the process. Once we've ideas in place we must carefully structure and organize them in a manner that serves the needs of the users and helps fulfill their goals. In conclusion, this project allowed me to exercise and apply key fundamentals of UX Design and strengthen my skillset.

 
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